DEUS Human Capital Services

Improve time to hire professionals & executives

The number one reason why people turn down job offers is because they are offered another. 26% of candidates say they left the hiring process because it “took too long”. In the competitive market, first-to-offer has the first pick of talent. If you move slowly, you don’t just lose the best candidates – you also lose revenue.

Evaluation that works

Surface the qualities that matter

Interview flexibility

Their timing, on their device

Better job fit

Better fit, longer stay

First to talent

Secure top candidates quicker

Improve time to hire professionals & executives

The number one reason why people turn down job offers is because they are offered another. 26% of candidates say they left the hiring process because it “took too long”. In the competitive market, first-to-offer has the first pick of talent. If you move slowly, you don’t just lose the best candidates – you also lose revenue.

Evaluation that works

Surface the qualities that matter

Interview flexibility

Their timing, on their device

Better job fit

Better fit, longer stay

First to talent

Secure top candidates quicker

DEUS Human Capital Services Logo
Menu

Improve time to hire professionals & executives

The number one reason why people turn down job offers is because they are offered another. 26% of candidates say they left the hiring process because it “took too long”. In the competitive market, first-to-offer has the first pick of talent. If you move slowly, you don’t just lose the best candidates – you also lose revenue.

Evaluation that works

Surface the qualities that matter

Interview flexibility

Their timing, on their device

Better job fit

Better fit, longer stay

First to talent

Secure top candidates quicker

Retail Industry in Indonesia

Retail Industry in Indonesia 2025

Retail Industry in Indonesia: Dynamics, Challenges, and a Digitized Future

The Retail Industry Is the Driving Force of National Consumption

The retail industry is the economic sector most closely tied to people’s daily lives. Through this industry, products and services reach end consumers — whether through physical stores, franchise outlets, or digital platforms. Within Indonesia’s economic structure, the retail industry plays a vital role as a primary driver of household consumption and a significant contributor to national GDP.

 

Due to its strategic role, the retail industry is also one of the fastest sectors to reflect market dynamics. Changes in lifestyle trends, technological advancements, and shifting consumer behavior are immediately visible in this sector. Therefore, it’s no surprise that the retail industry in Indonesia also serves as a key barometer for measuring growth and consumer purchasing power.

Retail Industry in Indonesia: Between Potential and Intense Competition

Steady Growth

The retail industry in Indonesia has continued to show steady growth over the past few decades. With a population of more than 270 million, largely dominated by the middle class, the potential of the national retail market is enormous. The emergence of new shopping centers, the growth of e-commerce, and the expansion of modern outlets indicate that consumer purchasing power remains strong.

 

However, behind this growth lies intensifying competition. Established players are being challenged by new entrants, both local and international. The emergence of new business models such as quick commerce, live shopping, and omnichannel strategies continues to transform the retail industry landscape.

Challenges in Operational Management

For many retailers, challenges arise not only from competition but also internally: how to manage hundreds of stores across various cities, maintain consistent customer service, ensure product availability, and align promotional campaigns with dynamic market conditions. In addition, there are concerns around staff training, visual merchandising execution, and reporting — much of which is still done manually.

 

Operational issues such as delayed reporting, team miscommunication, or slow responses to customer complaints can significantly impact overall business performance.

Digitization: The Key to Retail Industry Transformation

Technology Adoption as a Survival Strategy

To deal with such complexity, many players in Indonesia’s retail industry have started adopting technology-based approaches. Technology is no longer just a support system — it has become the foundation of daily operations. From POS systems, inventory management, CRM, to cloud-based monitoring dashboards, all are part of modern retail business strategies.

 

Digitization not only simplifies data entry and reporting but also offers greater visibility and control over store activities. With real-time data availability, businesses can make faster and more accurate decisions related to marketing, product distribution, and human resource management.

Consumer Experience in the Digital Era

Equally important, digitization has created a new type of customer experience. Shoppers no longer visit stores simply to buy products, but also to enjoy a pleasant and personalized experience. Therefore, retailers must ensure that customer experiences — both online and offline — are smooth, consistent, and aligned with consumer expectations.

Retail Sales Indonesia 2025

Key Pillars for Building a Modern Retail Business

1. Efficient Operational Processes

Retail businesses with multiple outlets must implement strong standard operating procedures. This includes clear reporting systems, documented workflows, and fair, sustainable evaluation mechanisms. Without an efficient system, business growth can be hindered by technical and administrative issues that should be preventable.

2. Competent Human Resources

Store staff are the face of a brand. They interact directly with customers and significantly influence customer satisfaction and loyalty. Thus, ongoing training, objective performance evaluations, and open communication between management and frontline teams are crucial in Indonesia’s retail industry.

3. Data-Driven Approach

Retail businesses can no longer rely solely on intuition. Every decision — from setting promotional prices, expanding store networks, to selecting flagship products — should be based on data. Data that is systematically collected and properly analyzed will yield insights that can improve efficiency, profitability, and customer satisfaction.

Eagle Vision's Role in the Modern Retail Ecosystem

One solution increasingly adopted by players in Indonesia’s retail industry to strengthen operational management is Eagle Vision. This platform supports businesses in monitoring store performance, recording staff activities, evaluating training results, and managing customer feedback digitally and centrally.

 

Eagle Vision enables companies to view field conditions in real-time, including promotional execution, store cleanliness, visual merchandising, and daily sales performance. With data instantly available, area managers and head offices can quickly identify problems and take corrective action.Eagle Vision offers a practical approach that can be adapted to various business scales, with a focus on operational efficiency. With an easy-to-use reporting system, businesses can boost productivity without adding pressure to frontline teams.

The Future of the Retail Industry in Indonesia

The retail industry in Indonesia will continue to grow, but only companies ready to transform will survive and lead. Digitization, operational efficiency, and data-driven decision-making will become the foundation for building a sustainable retail business.

 

Going forward, consumers will increasingly demand transparency, speed of service, and personalization. Businesses that can respond to these demands with integrated systems and well-trained teams will have a greater chance of succeeding in a highly competitive market.

 

Governments and industry associations also have a role to play in shaping a healthy retail ecosystem — through regulation, technological incentives, and training support for MSMEs to remain competitive at a national level.

Final Thoughts:

The retail industry is a highly dynamic and strategic sector in Indonesia’s economy. To continue growing, businesses in this sector must be ready to face new challenges with the right strategies. Digital transformation, workforce competency improvement, and data-driven decision-making are no longer options — they are absolute necessities.

 

With a structured approach and supporting technologies like Eagle Eye, retail players can increase efficiency, maintain operational standards, and deliver the best customer experience. It’s time to move from intuition-based management to information-based management. The future of the retail industry in Indonesia lies in the hands of those bold enough to change.

SHARE:

Linkedin

Covers work accidents, retirement, and death insurance.

  • Provides clear pathways for career advancement and skill enhancement.

Open Chat
Hi, how can we help you?