The number one reason why people turn down job offers is because they are offered another. 26% of candidates say they left the hiring process because it “took too long”. In the competitive market, first-to-offer has the first pick of talent. If you move slowly, you don’t just lose the best candidates – you also lose revenue.
Surface the qualities that matter
Their timing, on their device
Better fit, longer stay
Secure top candidates quicker
The number one reason why people turn down job offers is because they are offered another. 26% of candidates say they left the hiring process because it “took too long”. In the competitive market, first-to-offer has the first pick of talent. If you move slowly, you don’t just lose the best candidates – you also lose revenue.
Surface the qualities that matter
Their timing, on their device
Better fit, longer stay
Secure top candidates quicker
The number one reason why people turn down job offers is because they are offered another. 26% of candidates say they left the hiring process because it “took too long”. In the competitive market, first-to-offer has the first pick of talent. If you move slowly, you don’t just lose the best candidates – you also lose revenue.
Surface the qualities that matter
Their timing, on their device
Better fit, longer stay
Secure top candidates quicker
In today’s increasingly competitive work environment, having clear and measurable goals is the key to improving both individual and team performance. One method proven to be effective is the SMART Goals Method. By using this method, companies can ensure that every target set is realistic, focused, and achievable within a certain timeframe.
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However, applying this method consistently is not easy. It requires a supporting system, such as DEUS Enhance, to ensure that the goal-setting and tracking process runs efficiently and in an integrated manner.
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Before diving deeper into this method, let’s first understand the meaning of SMART goals.
SMART is an acronym for:
Specific
Measurable
Achievable
Relevant
Time-Bound
With these five elements, the goals set will be more focused, realistic, and able to be evaluated regularly. So, SMART goals mean work objectives that are systematically arranged to be more achievable and measurable in terms of effectiveness.
Using the SMART goals method is essential for companies as it helps improve employee focus, efficiency, and productivity. Some key benefits of this method include:
1. Aligning individual goals with the company’s vision.
2. Providing clear direction for employees.
3. Facilitating objective performance evaluation.
4. Encouraging accountability and continuous improvement.
With the SMART goals method, companies don’t just set targets—they also create measurable and relevant achievement strategies.
Goals must be clear and unambiguous. Avoid general targets like “increase sales,” and instead use “increase sales of product A by 20% in the next 3 months.”
Each goal must have measurable indicators. This is important to easily track employee progress.
Targets must be realistic based on the available resources and capabilities. Setting goals too high can reduce motivation.
Goals must align with job responsibilities and support the achievement of overall organizational objectives.
Set a deadline for achieving the goal. This encourages discipline and provides a clear timeframe for employees.
For instance, a marketing staff member has the following goal:
“Increase the number of leads from digital campaigns by 25% within 2 months using paid advertising strategies on social media.”
If we break it down using the SMART goals method:
Specific: Increase the number of leads from digital campaigns.
Measurable: By 25%.
Achievable: Based on previous campaign data.
Relevant: Directly related to the responsibilities of the marketing staff.
Time-Bound: Within 2 months.
With this example, the employee has clear direction, and the manager can objectively evaluate their performance.
Although it seems simple, applying the SMART goals method often faces several obstacles, such as:
Employees not being accustomed to setting specific and measurable goals.
Lack of tools to monitor goal achievement in real-time.
No integration between individual goals and organizational objectives.
Difficulty managing changes or adjusting goals flexibly.
To overcome these challenges, companies need a systematic solution that can support comprehensive goal and performance management.
One of the best solutions to support the implementation of the SMART goals method is DEUS Enhance. This platform is designed to help organizations structure, monitor, and evaluate Key Performance Indicators (KPIs) using a data- and technology-driven approach.
Some advantages of DEUS Enhance in supporting the SMART goals method include:
DEUS Enhance allows companies to build KPI structures aligned with the SMART method, making it easier to align individual goals with team and organizational targets.
The platform offers analytics dashboards that display goal achievement progress in real time. This is crucial for monitoring performance and making timely and accurate decisions.
Through the integrated system, managers and employees can effectively communicate about goal progress, obstacles, and improvement strategies.
DEUS Enhance provides automatic evaluation features based on performance data. This makes it easier for HR and managers to assess achievements objectively and avoid bias.
Goals and KPIs that have been set can be adjusted according to market conditions and business needs, without disrupting the core structure already built.
Setting clear and measurable goals is the foundation of effective organizational performance. By applying the SMART goals method, companies can create a work culture that is focused, productive, and accountable.
However, to ensure that this method runs optimally, a reliable system is needed. DEUS Enhance serves as the best solution for managing KPIs based on SMART Goals, not only simplifying the planning process but also providing transparency and efficiency in performance evaluation.
If you want to take performance management in your company to the next level, now is the time to integrate the SMART goals method with technology like DEUS Enhance.